But some companies have figured out ways to reach doctors and patients in the socialsphere. One way is through smart phones, which are gaining popularity with physicians who ditch pagers and PDAs.
A website and iPhone application launched Monday by Phoenix-based iMobileHealth, for example, helps doctors (and patients) access aortic valve information in mobile form. For a fee, the app includes information about new devices and the companies making them, experts, blogs, journal articles and clinical trial results. Patients or their caregivers can enter their contact information, helping them connect with doctors, according to Kullmann, whose firm collaborated with LaBreche to develop the product. But some companies have figured out ways to reach doctors and patients in the socialsphere. One way is through smart phones, which are gaining popularity with physicians who ditch pagers and PDAs.

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